BA223 Marketing Blog

For this assignment, I chose to research the web-based reselling platform, Depop. While Depop has an innovative business model, it has faced significant challenges with customer reviews and online feedback. This blog will address these issues, as I believe that despite its potential, Depop's execution falls short in several areas. Many users find the app difficult to navigate and struggle to understand how to effectively become sellers. Additionally, some customers have expressed concerns about the platform’s seller policies, which can deter committed users. I selected Depop because I have personally used it to sell thrifted items and purchase products from other sellers. I also see promise in their online marketing strategy, though they need to address some technical aspects to create a more polished user experience. Depop’s value proposition is to offer users an online marketplace where they can list their clothing items for others to like, share, send offers, or purchase. The pl

     The article that drew my attention when I first opened up Marketing Dive’s marketing in the news web page was an article published by Chris Kelly, titled “Why Mountain Dew refreshed its visual identity for a new era of marketing.” I found this article intriguing because growing up my dad loved Mountain Dew and often let me try sips of it as a kid, as well when I was older I had memorable experiences of purchasing mountain dew products. I also found it interesting as Mountain Dew like other drink company’s have redeveloped their products' appearance multiple times over the products history. It also begs the question if sticking to your original branding and staying consistent and memorable is more or less effective than adapting the appearances of your products to your audience. The article outlines the new visual changes Mountain Dew has mad to their cans stating “A new logo includes the brand’s eponymous topography, along with a retro, three-dimensional font that spells out t

  Hello, everyone who sees this! My name is Bradley Werle. I am a self-proclaimed entrepreneur furthering my education to ensure future success. I am currently majoring in business with the anticipation of receiving my MBA at the end of my educational career. I have a business emphasis on my high school diploma, with a multitude of classes and experiences in the business realm. Additionally, I pursued and received my real estate license over the summer after graduating high school at the age of 18. I can also do a backflip! What prompted me to enroll in this course was my interest in pursuing my own business down the road. Becoming a business owner has become an obsession of mine in recent years, not only because it can come with great financial rewards but also for the lessons and experiences gained along the way. I believe that this course is a stepping stone on my path to becoming a successful business owner, as it will teach me the fundamentals of marketing to the audience my busin